ABOUT ME
My name is Lex, the creative eye behind the lens here at Lex Merico Photography. With a passion for capturing the beauty in the everyday and a commitment to storytelling through imagery, I specialize in fashion, brand marketing, and luxury hotel photography.
My Journey
Crafting visual stories has been woven into the fabric of my life for as long as I can remember. What began in childhood with dressing up Barbies and building elaborate houses from whatever I could find around my parents' home, has evolved into styling real-life models and designing sets for my photoshoots. It's a surreal full-circle moment, turning a childhood passion into a creative career.
My Approach
I believe every photo should tell a story. My approach combines thoughtfully directed scenes with the candid capture of moments, creating a compelling visual narrative. I am inspired by beautiful light and I like to blend natural light with a touch of edgy editorial flair.
What to Expect
I collaborate closely with clients from start to finish, ensuring that the style and essence of your brand are clearly defined and expertly conveyed. Together, we'll create a mood board that captures the desired aesthetic, and I can assist with casting and recommend a team of skilled professionals—stylists, makeup artists, and hair experts—to bring our shared vision to life.
Let’s Connect
I’d love to hear from you and discuss how I can help grow your brand. High-quality, compelling visuals are a powerful tool for increasing brand recognition and driving customer engagement. By creating images that resonate with your target audience and align with your brand's identity, I help you make a stronger connection with potential customers. This translates into increased sales and revenue as your brand stands out in a competitive market, attracting more attention and converting interest into loyalty.
Thank you for visiting my site and considering me for your photography needs. I look forward to the possibility of working together!